ECOFOLK 2016 - Thames Talbot Land Trust Benefit Poster

The event needed a look and feel that motivated people to attend, participate and donate in the interest of making a difference in the cause. I designed a simple typesetting for the main title/event name, and decided that showcasing the actual subject matter - the very 'at-risk' or 'endangered species' that needed protecting - would yield the best possible emotional appeal to perspective patrons, activists and participants. The venue is also historically and culturally significant, not to mention iconic - and using water as a textural element helped fill out the composition and provide space to feature critical information.